Ice cream makers in running for prestigious award

Welcome to Yorkshire CEO Sir Gary Verity supporting the 2017 launch of Yorkshire Ice Cream with Brymor director James Ashford.

Jervaulx-based ice cream makers Brymor are in the running for a prestigious industry award.

The companies new Yorkshire Ice Cream brand has been shortlisted for The Grocer 2018 New Product of the Year Awards.

The awards are highly regarded amongst the food and drink industry and considered to be a measure of the future success of new products in supermarkets.

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Yorkshire Ice Cream is up against some tough competition with other finalists including Unilever with its Magnum tubs.

The awards attracted almost 200 entries which have undergone a rigorous judging process.

The finalists will now be subject to scrutiny from a panel of experts comprising food bosses, food development gurus and journalists before the winners are announced at a ceremony in London on October 5.

Yorkshire Ice Cream was launched in 2017 and available in Morrisons, Coop, Booths and Waitrose.

It is made by Brymor on the farm in Wensleydale.

The ice cream is locally sourced with all the ingredients except vanilla sourced from within the county.

The milk is from Wensleydale farmers and the other ingredients are provided by local firms.

Brymor managing director Paul Hodgson said: “It is a privilege to be recognised amongst the big names in the food and drink industry and a testament to how good a product tastes when it’s produced with skill using top quality local ingredients.”

He added: “Yorkshire Ice Cream is Yorkshire through and through. It’s a shame we can’t grow vanilla in Yorkshire as we would definitely be using it too.”

The Grocer New Produce of the Year awards take place in London on 5th October at the Grosvenor Hotel.