Parish councillors have “strongly objected” to plans for 15 holiday lodges near Aysgarth Falls.
A planning application has been submitted to the Yorkshire Dales National Park Authority for the lodges behind the Aysgarth Falls Hotel on a field currently used for a camping.
An extension to the rear of the hotel is also proposed, which would include a larger kitchen, a bar and space for an additional 30 covers.
A new woodland walk to the River Ure and a viewing platform overlooking the upper falls is included in the plans.
The application says care has been taken to “design the project with sensitivity to the surrounding area” and that they have “made every effort to minimise any potential negative impacts”.
Applicant Cameron Brook, from the Brook Group, added: “The scheme aims to secure the future of the hotel and safeguard existing jobs at the venue.
“The seasonally resilient lodges will aim to capitalise upon growing trends within the tourism sector, particularly the move towards experience and wellness driven tourism.
“The proposed lodges will extend the businesses offering into the offseason, enhancing the viability of the business which is often constrained by its reliance upon the short summer season.
“Together, the enhanced accommodation offering, and restaurant extension will increase trade with existing local suppliers whilst growing this network to include other local businesses.”
The applicants says the development would create 17 jobs.
However, Aysgarth and District Parish Council says it “strongly objects” to the application.
It said: “It is an expansion which is totally out of keeping with the area and will permanently change its nature.
“We feel this development does not add anything the area needs, but it does take away facilities that the area cannot afford to lose and will permanently damage the local economy and landscape.
“It is commercialisation on a grand scale better suited to larger urban areas such as Leyburn where there is already a large hotel development under consideration.
“We believe that in planning terms this development is not in the public interest, particularly locally, because of its damaging impact on the local economy, and thereby the local community as a whole, and for its lasting detrimental effect on the environment, the landscape character, and recreational opportunities.”
Councillors claim the development will create light pollution over the nearby falls, which are a site of special scientific interest.
They are also unhappy that the site will mean the loss of touring and tent pitches, following the change to lodges of the nearby site previously known as Westholme Caravan Park.
Other concerns included the impact on the sewage system and the impact of the closure of the camping site on the village garage and shop.
For more information on the application, click here.