Marketing drive launched to boost Yorkshire Dales arts and crafts

Masham artist Ian Scott Massie.

Artists and makers are backing a new tourism marketing campaign that will encourage visitors to see the Yorkshire Dales and the surrounding areas as an inspiring hotbed of creativity as well as a beautiful location.

The campaign, which is the brainchild of Susan Briggs of the Dales Tourism Network, aims to promote unique locally-made arts and crafts when they’re on a day trip or short break, as well as giving visitors the chance to learn new skills such as painting, photography or writing.

Masham artists Josie Beszant and Ian Scott Massie are among the first to lend their support to the Cosy and Creative campaign which will signpost visitors towards the range of experiences and places to buy art and craft produced by artisans across the Dales – from the bigger galleries through to the tiniest cottage workshops.

Visitors will also be able to find out how they can enjoy a creative retreat with the various courses and nearby accommodation being highlighted as part of the marketing campaign planned throughout 2019 that will direct visitors towards the Cosy and Creative hub on

Josie Beszant who owns the Masham Gallery said: “The Dales act as a magnet for creatives who find inspiration in the landscape and yet many visitors are unaware just how much talent there is particularly as many artists are off the beaten track.

“This is why a campaign like this is needed as it opens people’s eyes to the Dales as a creative destination while they’re enjoying the scenery and great food.”

Susan Briggs added: “Visitors love coming across gifts and pieces of art which are different from those on the high street or online and which reflect the very essence of the place they’re visiting.

“They are also increasingly seeking out experiences where they get more involved beyond just sightseeing whether it’s spending a day learning about wildlife photography or brushing up their landscape painting skills.

“While the Yorkshire Dales is well known for its beautiful landscape and as a destination for outdoor pursuits, far fewer people are aware of the treasure trove of creativity that exists and is a compelling reason for many visitors to come here and stay longer.”

Artists, craftspeople and makers across the Dales can get involved by signing up online through

1 Comment

  1. As a craftsperson myself I find the whole idea of giving people the opportunities that the scheme will offer to both visitors as well as the crafters themselves. Unfortunately I live close to York and cannot join in to help with tutoring etc. I am a C & G trained embroiderer/textile artist and have been teaching various crafts over the past 14 years or so. I have been selling my work off and on, but would love to have the opportunities that your ideas promote.

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