New Brymor ice cream available in Morrisons and Tesco

Brymor managing director James Ashford with Sir Gary Verity launching new Yorkshire Ice Cream.

Ice cream producer Brymor has launched a new brand of ice cream which is available in Morrisons and Tesco.

Brymor Dairy, based at High Jervaulx Farm in Wensleydale is well known for its luxury Guernsey ice cream which has been made on the farm since 1984.

Now the firm has created Yorkshire Ice Cream, made with local milk from Holstein Friesian cows farmed by Tim Gibson, of Hunters Hill Farm, near Crakehall.

Yorkshire Ice Cream will be sold in more than 70 Tesco and Morrisons across Yorkshire.

The ice cream  is made on the farm using a secret recipe and the same traditional techniques as Brymor’s famous Guernsey ice cream.

However, by using different milk which is lower cost and more readily available, the firm hopes Yorkshire Ice Cream will be an affordable everyday purchase for supermarket shoppers.

Brymor managing director James Ashford said “We created Yorkshire Ice Cream to bring the great taste of traditional dairy ice cream to a wider audience.

“We called it Yorkshire Ice Cream as it’s just that – made in the Yorkshire Dales by local people using local ingredients which we hope will be popular with consumers in Yorkshire and beyond.

“We see Yorkshire Ice Cream as Brymor’s take on ‘Yorkshire Fair Trade’.

“We’re producing a Yorkshire product at a better price, we’re paying our farmer a better price for the milk whilst maintaining fair terms of trade for our farmer”.

Key to Brymor’s business is the use of local, good quality milk, which is supplied for Brymor by Tim and his team.

Having managed Brymor’s own herd of Pedigree Guernsey cows for two years now, Brymor are thrilled to be continuing their relationship with Tim and his team on the farm.

Tesco and Morrisons will be stocking Yorkshire Ice Cream in Yorkshire stores and it is hoped that this will be extended to more stores as time goes on.

Sir Gary Verity, Chief Executive of Welcome to Yorkshire has backed Brymor’s plans and the chance it offers to celebrate great produce created in Yorkshire.

“Welcome to Yorkshire works hard to champion the county’s fantastic culinary offering and I’m delighted to see this Yorkshire business now associated with major national brands like Morrisons and Tesco.

“Our county prides itself on its quality, home-made produce, it’s one of the many reasons Yorkshire has a record-breaking number of visitors flocking to the county.”