Richmond Business and Tourism Association launches marketing campaign to boost town

Laura-Loo and Dave Morton, with their three children, from left, Charlie, Bella and Arthur.

Richmond Business and Tourism Association has launched a major marketing campaign to encourage people to move to the town and set up businesses, as well as visit and shop.

A new logo featuring the slogan Original Richmond has been designed and a new website – www.originalrichmond.co.uk – has gone live.

Fresh marketing material and photographs of the businesses, the town and the surrounding area have been produced by RBTA members designer Andy Thursfield and photographer Guy Carpenter.

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The website was created by Purple Creative Studio, who work from offices at Aske near Richmond.

Managing director Phil Upton said: “Richmond is one of those rare gems and a special place to visit, live and work in.

“It has been a pleasure to work on this project and continue to make a contribution into our community.”

The website has been designed to help businesses already active in the area and as an early point-of-contact for those thinking of setting up or moving here.

The site is also designed to encourage people to shop and visit to see all that Richmond and its environs have to offer.

All members are given the opportunity to promote their businesses through the new website, and this is included in the £45 annual membership fee.

Each member’s company logo and information about their business is displayed alongside a link to their own website.

Laura-Loo Morton runs Neeps & Tatties in the Market Place with her husband, Dave.

They joined the RBTA earlier this year:

“Being part of the RBTA is great for business contacts, being able to discuss ideas with other business people to further aid and assist development of businesses and tourism in the town,” Laura-Loo said.

During October the RBTA is running a loyalty scheme, with the opportunity for customers visiting all types of businesses to collect stamps for loyalty cards, which will be entered into a prize draw in November.

Members have donated five prizes – vouchers valued at £50, £40 and £30 and two ten-swim cards for Richmond Pool for an adult and for an under-18. Participating businesses will be displaying an Original Richmond window sticker and may also be identified through the website.

As well as promoting the town, the association provides a voice for business in Richmond and the surrounding area.

Membership of the association is on the up and this year has already seen growth of over 50 per cent.

To find out more, visit www.originalrichmond.co.uk, call in to Mocha at 1 Trinity Church Square, Richmond , or call Marcia McLuckie on 01748 825525.