Richmond businesswoman launches innovative new app

Margaret Bradshaw.

A Richmond businesswoman has created an innovative new app to help companies with their marketing needs.

Margaret Bradshaw has been working in marketing, professional and customer services for over 30 years and in 2017 she had a lightbulb moment for a revolutionary app that will guide start-ups and small businesses through the marketing minefield.

It’s taken two years of cash-raising, idea-developing and many sleepless nights for single mum of two, Margaret, to produce My Marketing Button, which has now gone live.

Margaret is also holding a series of four workshops, on Friday, July 5, 12, 19 and 26, at The Work Place, Newton Aycliffe, to help guide small businesses through the marketing minefield. Each event, between 8.30am and 10am, will also be an opportunity for businesses to find out more about how the My Marketing Button app could help them.

“The idea of My Marketing Button is to help small businesses that don’t have the big marketing teams or budgets to create major marketing campaigns,” said Margaret.

The app guides people through marketing in an ordered and visual way via an avatar called Ruby, who sets daily marketing tasks.

“There’s a real need for this platform to help businesses coordinate their marketing, and there’s nothing else like it on the market Margaret —I’m really excited to see where this project goes.”

Margaret added: “My mum said to me when I left home ‘you might not be very good at sewing but as long as you can stitch on a button, you’ll be fine’. This stuck with me.”

“For me, the button is the front of a business. It is fixed firmly, holding everything in place, and my approach to marketing is the same. There are 4 key elements, represented by the four holes on a button. So My Marketing Button was the perfect and obvious name for this app.”

Following her lightbulb moment, Margaret took her idea to the Tees Valley Business Summit at Teesside University in the summer of 2017. She took their advice and mapped out her idea, followed by a 2 day consultancy with Digital City.

Fast forward two years and the app and desktop programme have been created with the help of Big Nasty Studios and with part funding from Tees Valley Business Compass, a loan from UK Steel Enterprise, and is ready for launch.

To find out more about the app, or to buy, visit

Prices start at £12 per month.