Richmond fire engine gets Alzheimer’s Society livery

A fire engine based at Richmond has been liveried with the Alzheimer’s Society logo as part of efforts to make the service more dementia friendly.

North Yorkshire Fire and Rescue Service has today handed over their signed dementia friendly charter to the Alzheimer’s Society.

The charter highlights their support to being dementia friendly and raising awareness of dementia in the community.

In 2017 the National Fire Chiefs Council, National Police Chiefs Council, and the Association of Ambulance Chief Executives met with leading dementia charity, the Alzheimer’s Society executive, to sign a commitment to work towards being dementia friendly organisations, by developing their people, places and processes and ensuring a dementia friendly service is delivered to the communities who come into contact with the emergency services.

As part of the support to this commitment North Yorkshire Fire and Rescue have had one of their fire engines, based at Richmond fire station, liveried with the Alzheimer’s Society logo.

The livery has been paid for by Richmondshire District Council.

Deputy leader Cllr Ian Threlfall said: “We are delighted to fund the capital cost of this joint initiative, during Dementia Action Week, we need to work together in supporting people with this cruel condition.

“Awareness is key to understanding what having Dementia means and how we can all play our part in a supporting a role.”

Assistant Chief Fire Officer Jez Rushworth today handed over the signed charter to Linda Haggie from the Alzheimer’s Society, as part of Dementia Action Week.

Linda Haggie, pperations manager, from the Alzeimer’s Society said: “We are delighted to be working with North Yorkshire Fire and Rescue Service in their support for our Dementia Friendly Communities work in the county.

“As first responders in the event of a fire or other emergency event where a person living with dementia could be involved it is essential that they have an understanding of the condition in order to best support the individual concerned. It is a huge step forward to be working with them on this project, supporting with the creation of their Dementia Charter and being instrumental in their frontline and office based teams becoming Dementia Friends.”

Head of Protection & Prevention, David Pitt from North Yorkshire Fire and Rescue Service said: “During Dementia Action Week a series of training sessions are planned to take place at fire stations and workplaces across our area.

“This is a fantastic opportunity for all staff working for North Yorkshire Fire & Rescue Service to work closely with the Alzheimer’s Society, ensuring a dementia friendly service is delivered to the community who come into contact with the Service. This will undoubtedly contribute to the excellent service already provided by fire service personnel.”

In the UK, one person develops dementia every three minutes and almost everyone knows someone whose life has been affected. Yet too many people face the condition alone, without adequate support

The Alzheimer’s Society is determined to change this and everyone has a part to play in creating a dementia-friendly UK. From continuing to invite people with dementia out, to making sure you listen and include them in conversations, people with dementia and carers have shared actions with us that will make a difference – helping them to feel included in their communities and able to live the lives they want.

To get involved this Dementia Action Week and unite against dementia, visit