Spaces available for Richmondshire businesses on free digital training courses

A small number of spaces are still available to local businesses on free digital training courses held near Richmond next month.

The digital advantage workshops are being run by Purple Creative at The Smithy at the Aske Estate on November 23 and 24.

The training runs from from 10am to 4pm with a buffet lunch included.

The course will focus on a number of areas including:

  • Look at and discover different social media platforms, what it is, how it is relevant and why you should be using it

  • How to use social media to engage with audiences, the course will cover using the following social media streams-Twitter, Facebook, Instagram and LinkedIn

  • Familiarisation with selected platforms that are relevant

  • Setting goals on social media

  • How to plan and create content that is engaging for different target audiences

  • How to interact with negative comments and reputation management

  • How to develop a social media strategy, including example strategies to aid discussion on what the social media goals are

  • How to use blogging to link in with social media

  • How to use Mailchimp to engage with audiences who are signed up to receive newsletters

  • A handy guide to the seven deadly sins of social media as well as the do’s and don’ts to help you avoid common mistakes and pitfalls

  • Analysing social media engagement and measuring analytics including-Facebook Insights, Twitter Analytics and LinkedIn Analytics

  • Simple tips to improve your rankings in search engines

  • How to write a detailed website brief

  • A basic guide to Google Analytics with a breakdown of the data that is most relevant to your business

  • A guide to Google Adwords, also known as pay per click advertising

Sarah Comerford, from Purple Creative, said: “We are thrilled to be able to offer local businesses the opportunity for some free digital training.

“Social media and digital marketing is now such an important part of a businesses marketing strategy and a vital tool to help get your message heard.

“We often find that people can be overwhelmed with all the jargon and platforms and sometimes knowing where to start can be a real challenge, which is where we can help.”

The course is run in conjunction with Coventry University and is free to attend to businesses who are based in North Yorkshire, have less than 250 employees and are not in the retail sector.

For more details click here.