Swaledale Mountain Rescue Team celebrates its 50th anniversary in 2018 with a fundraising target to raise £50,000 during the year.
The charity is launching the fundraising effort in partnership with Yorkshire Dales Brewery to raise money for the team.
Every time the brewery’s bestselling Butter Tubs ale is sold, money will be donated to the team.
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The promotion, with specially redesigned bottle labels and pump clips will run for the whole of 2018 with 5p donated to the team for every pint or bottle of Butter Tubs sold.
Butter Tubs ale is Yorkshire Dales Brewery’s best selling ale and it is hoped that pubs and retailers will join in the campaign to promote the beer to the many locals and visitors across the area and beyond to make this a fundraising success.
Rob Wiltshire, of Yorkshire Dales Brewery, said: “We are delighted to be the official beer sponsor of Swaledale Mountain Rescue Team in 2018 and to support their fund raising campaign”
Jill Armstrong, Swaledale Mountain Rescue Team, said: “We are really grateful to Yorkshire Dales Brewery for their generosity in doing this and hope that many people will find this an enjoyable way to raise money for us”