The Wensleydale Creamery in Hawes has reported a bumper summer season, with turnover at the visitor centre up by 15 per cent compared to 2022.
The company said the increase surpassed pre-pandemic numbers, with overall turnover up 4 per cent from 2019.
Bosses say the successful summer has been largely driven by innovation within the business through analysing and adapting to respond to changing consumer trends and the budgets of their visitors.
Lighter bites and the Wensleydale Cheese Bar were added to the creamery’s food offering at the start of the season to provide customers with a broader range of options to suit different price points.
A series of promotions were also introduced to support families, including ‘kids go free’ and ‘children eat for £5’, allowing parents to plan cost effective and enjoyable days out.
Trish Cannon, business unit director for the visitor experience at The Wensleydale Creamery, said: “The figures from the summer are incredibly positive, not just for the Creamery, but for the wider region too, encouraging families to explore different attractions and activities in the area.
“To have come back stronger than pre-pandemic levels is testament to the initiatives that have been put in place and being reactive to the needs of our customers.
“As an all-weather attraction, our visitor centre offers families an affordable and fun day out with activities and delicious food all on one site, which is ideal with the unpredictable British weather.”
