Wensleydale Creamery launches Yorkshire Cheddar

Wensleydale Creamery MD David Hartley and Wensleydale dairy farmer Robert Tiplady and son.

The Wensleydale Creamery has announced the launch of Yorkshire

With cheddar accounting for nearly half of the cheese market in the UK, with a spend of £1.358bn, the dairy believes it is a growth area for the business, especially with more consumers turning towards home grown British product.

David Hartley, managing director of The Wensleydale Creamery, said: “We’re thrilled to be launching Yorkshire Cheddar, made from Yorkshire milk and carefully crafted by our experienced cheese-makers.

“Cheddar is a signature British cheese, and we are delighted to be adding it to our range of high quality Yorkshire produce.

“The ‘Yorkshire’ food brand is fast gaining recognition for its world-class offering – it’s fantastic to be a part of this food movement, and we are particularly proud to be introducing Britain’s favourite cheese to our family, marking a new and exciting stage in our growth.”

“We’ve tasted it, perfected it and considered every part of it, all to create a deliciously rich Cheddar that delivers a rounded multitude of flavours, with creamy subtle sweet, nutty notes and a savoury finish, brought together in a distinct firm and rugged textured extra mature cheddar cheese.”

Handcrafted using local milk, Yorkshire Cheddar is typically aged for up to 15 months to give it strength and character.

Packaged in the Wensleydale Creamery’s premium style with its iconic branding, Yorkshire Cheddar will be available in 320g pre-pack and 1.25kg deli size formats, with a 200g pack joining the family shortly, adding to the creamery’s collection of Yorkshire dairy products, including Yorkshire Wensleydale, Yorkshire Brie, Yorkshire Butter and Yorkshire Yogurt.

Yorkshire Cheddar will launch in Morrisons’ northern stores from May 21, along with independent retailers and the Wensleydale Creamery Visitor Centre Cheese Shop.

Plans for roll out to other retailers are currently being finalised.