Ocado to stock products from Dales jam company

Rachel Kettlewell with the rebranded jars.

Hawes-based jam makers Fearne & Rosie has become a supplier to on-line supermarket Ocado.

Ocado is taking four reduced sugar products from the family company, which has also announced new branding.

Fearne & Rosie founder Rachel Kettlewell said: “I am so happy with the striking new look for the range and can’t wait to
see it on shelf.

The jars were designed by design company Bun Studio.

“It marks the next stage in the Fearne & Rosie journey for us as we look to appeal to even more families.

“Bun Studio has done the most incredible job.

“Ocado is also a really big win for us and we’re so grateful to have them onboard as a retail partner.”

Ocado has taken the company’s strawberry, raspberry, blackcurrant and cherry variants.

The company already supplies Waitrose and Morrisons.

Rachel had the idea for the range after becoming frustrated with the level of sugar in the products available for her children.